There is no denying the rise of the fashion-conscious generation. A new wave of individuals who are conscious about the clothes they wear and begin to question WHERE they come from and WHO they’re made by.
The idea of thrift shopping is definitely a topic of discussion and in Vancouver, Myriam Laroche has spearheaded the eco fashion movement with the 10th Season of Eco Fashion Week! The vision behind this is to break the stigma attached to wearing thrifted clothing and making sustainable fashion fun!
Eco Fashion Week has generated strong support from local influencers through panel discussions, movie screenings, and fashion-conscious runway shows held at the Fairmont Waterfront, Vancouver.
Some of the highlights for runway go-ers included the Balmain Chic Sheets presented by Fairmont Waterfront! Designers created their collections using bed sheets and the audience were captivated by the each stunning look!
Another crowd favourite was the Value Village Thrift Style Challenge where three local stylists had the challenge to create a complete collection from pieces found at Value Village! To add to that was yet another favourite – VCAD’s (Visual College of Art and Design) 81LBS Challenge presented by Value Village, where fashion students created collections made entirely of 81 lbs of upcycled clothing donated by Value Village.
With documentaries like the True Cost, that brings to light the reality of fast fashion and the people who are directly affected by our consumer choices, Eco Fashion Week complemented the runway shows with panel discussions that brought in eco-friendly brands like Mine & Yours and My Modern Closet to discuss their visions for their businesses and the growth related to second hand consumerism.
Guests had the opportunity to enjoy the support of Canadian Retail store- London Drugs through the company’s green program, What’s the Green Deal, which showcased fine art fashion prints at Eco Fashion Week in a billboard-style display.
These pieces were printed on eco-friendly fine art bamboo paper and featured amazing statistics from the stores’ recycling efforts in 2015. All this was done to further support and encourage more eco-friendly choices.
Runway Images by Peter Jensen.
What’s the Green Deal Images by London Drugs, Vancouver
www.ecofashion-week.com
